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Digital Marketing & SEO
Google Analytics, Tag Manager, and tracking implementation
Professional analytics and conversion tracking setup. We implement Google Analytics 4, Tag Manager, goal tracking, and custom events so you understand your t...
Data-driven marketing requires proper analytics. We implement comprehensive tracking using Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking. Our setup captures all important user actions—page views, form submissions, button clicks, downloads, video plays, and e-commerce transactions. Custom dashboards, automated reports, and proper configuration ensure you understand where traffic comes from and what converts.
Everything you need for success
How we work with you
Define tracking requirements and key metrics
Install GA4, Tag Manager, and basic tracking
Configure goals, events, and conversions
Test all tracking in preview mode
Verify data accuracy with real traffic
Train team on reading and using analytics
What you'll achieve
Understand where traffic comes from
Track conversions and ROI accurately
Identify best performing channels
Make data-driven marketing decisions
Optimize based on real user behavior
Prove marketing ROI to stakeholders
Everything you need to know
GA4 is new Google Analytics (replaced Universal Analytics in 2023). Event-based tracking (vs session-based), better cross-device tracking, privacy-focused, machine learning insights. Universal Analytics deprecated—all sites must use GA4 now. We migrate existing setups and set up new GA4 implementations.
GTM manages all tracking tags without code changes. Add/edit tracking (analytics, ads, conversions) via interface instead of asking developers. Easier testing, version control, faster deployment. Essential for marketing teams managing multiple tracking tools. We recommend GTM for all but simplest sites.
Yes. Call tracking integrates with analytics (CallRail, CallTrackingMetrics). Offline conversions tracked via CRM integration or manual upload. We set up complete attribution—online leads to offline sales. Important for businesses where phone calls or in-person visits matter.
We implement privacy-compliant tracking: cookie consent banners, IP anonymization, data retention policies, privacy policy updates. GA4 more privacy-friendly than old Analytics. Can also implement cookieless tracking alternatives if needed for strict privacy requirements.
Let's discuss your project and how we can help you achieve your goals.