London fashion deserves e-commerce experiences that match its style and sophistication. We help fashion brands build digital platforms that inspire, convert, and reduce returns.
The Fashion E-commerce Challenge
Fashion shopping online lacks the tactile, inspirational experience of stores. Brands must build confidence in fit and inspire purchase without physical interaction.
Our Fashion Solutions
Size and Fit
Reduce returns:
- Size guides: Detailed measurements
- Fit predictor: Personalised recommendations
- Fit reviews: Customer feedback on sizing
- Virtual try-on: Technology integration
Visual Experience
Inspire shoppers:
- Rich imagery: Multiple views, zoom, video
- Lookbooks: Editorial styling content
- Shop the look: Complete outfit shopping
- Visual search: Find similar products
Product Discovery
Help shoppers find:
- Smart search: Natural language and filters
- Recommendations: Personalised suggestions
- New arrivals: Fresh inventory promotion
- Back in stock: Availability notifications
Personalisation
Relevant experiences:
- Browsing history: Recently viewed
- Preferences: Saved sizes and styles
- Wishlist: Save for later
- Recommendations: Personalised picks
Brand Experience
Visual Merchandising
- Homepage curation
- Category layouts
- Editorial integration
- Campaign landing pages
Performance
- Conversion optimisation
- Return rate analysis
- Product performance
- Customer insights
Ready to elevate your fashion e-commerce? Contact ZIRA Software to discuss your fashion platform needs.