Paris creates the beauty products the world desires. We help Paris beauty brands sell online with technology that overcomes the barriers of buying cosmetics digitally.
The Beauty E-commerce Challenge
Beauty shopping relies on touch, trial, and expert guidance. Digital must recreate confidence through technology that helps customers choose correctly.
Our Beauty E-commerce Solutions
Virtual Try-On
See before you buy:
- AR makeup: Lipstick, eyeshadow, foundation
- Real-time: Live camera application
- Photo upload: Try on uploaded images
- Comparison: Side-by-side shade viewing
Shade Matching
Find your perfect match:
- Skin quiz: Undertone and type identification
- Shade finder: Product-specific matching
- Photo analysis: AI-powered recommendations
- Customer matching: Similar customer suggestions
Personalisation
Tailored recommendations:
- Skin concerns: Targeted product suggestions
- Routine building: Complete regimen recommendations
- Preferences: Vegan, fragrance-free, etc.
- Repurchase: Timely reminders
Replenishment
Capture recurring revenue:
- Subscribe and save: Discounted recurring orders
- Flexible frequency: Customer-controlled timing
- Easy management: Skip, swap, cancel
- Reminders: Running low notifications
Engagement and Loyalty
Customer Engagement
- Beauty advisor chat
- How-to content
- User-generated content
- Email personalisation
Loyalty
- Points program
- Early access
- Birthday rewards
- Exclusive products
Ready to build your beauty e-commerce? Contact ZIRA Software to discuss your beauty platform needs.