Shanghai is reinventing automotive retail. We build digital platforms that enable OEMs to meet Chinese consumers where they are—online, mobile, and connected.
The Digital Retail Challenge
Chinese auto buyers expect digital experiences comparable to e-commerce leaders. Traditional dealer models don't deliver this. Digital retail platforms must bridge online discovery with offline delivery.
Our Digital Retail Solutions
Online Storefront
Digital showroom:
- Vehicle browse: Inventory and options
- 3D configurator: Visual customization
- Pricing: Transparent total cost
- Comparison: Model evaluation
Mobile Commerce
Buy on mobile:
- Mini Programs: WeChat storefront
- App commerce: Native purchasing
- Mobile payment: Alipay, WeChat Pay
- Progress tracking: Order status
O2O Journey
Connect experiences:
- Appointment booking: Test drives and visits
- Experience centers: Digital tools
- Home delivery: Delivery scheduling
- Handoff: Digital to physical transition
Customer Engagement
Build relationships:
- CRM integration: Customer data
- Personalization: Tailored recommendations
- Loyalty: Owner programs
- Community: Customer connection
Analytics and Marketing
Customer Analytics
- Journey analysis
- Conversion optimization
- Behavior insights
- Lifetime value
Marketing
- Campaign management
- Lead nurturing
- Social integration
- Referral programs
Ready to transform your automotive retail in China? Contact ZIRA Software to discuss your digital retail needs.