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Case Study • 2026
EventGo — Events Marketplace
A trilingual marketplace connecting people planning events with the venues, photographers, videographers and DJs who work them — with subscription-gated listings, a real availability calendar, and direct booking. Built with Laravel and Livewire.
LaravelLivewireStripeMulti-tenant SaaS
Client
EventGo
Industry
Marketplace · Events & Hospitality
Timeline
2026
Team
Team of 3
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Overview
EventGo is a marketplace for the Romanian events industry, covering all 42 counties and 43 categories of event business. People planning a wedding, a corporate event or a party search by county and business type, compare venues and suppliers, and book directly. Businesses — event venues with multiple salons, photographers, videographers, DJs, caterers, florists and more — claim a profile, publish galleries, menus and services, and manage their own availability. The whole product runs in Romanian, English and Hungarian, and business visibility and booking are gated behind subscription tiers billed through Stripe.
The Challenge
Event suppliers in Romania are discovered through word of mouth, scattered social pages and phone calls. Availability is the hardest part: a venue with three salons has different open days per salon, seasonal exceptions, and one-off closures, and none of that fits a simple opening-hours field. The product also had to serve three languages as a first-class concern rather than a translation layer bolted on, and had to let businesses self-serve entirely — sign up, build a profile, pick a plan, and manage billing — without anyone touching an account manually.
- Model real availability: recurring open rules, per-date overrides, and one-off closures
- Support venues with multiple salons, each with its own calendar
- Gate listing visibility and booking behind subscription tiers, enforced server-side
- Ship Romanian, English and Hungarian as equal languages, not an afterthought
- Let businesses onboard, subscribe and manage billing entirely self-serve
- Keep the booking conversation real-time for both sides
The Approach
EventGo is a Laravel application with Livewire driving the interactive surfaces — search, calendars, dashboards and booking. Availability is modelled properly: each business, or each salon within a venue, carries recurring open rules, a set of available dates, and an override layer for exceptions, so a closed public holiday or a one-off private event is a first-class concept rather than a manual edit. Subscription tiers are enforced in authorization policies rather than in the UI, so what a plan unlocks is decided in one place. Billing runs through Stripe with Cashier and the Billing Portal, so businesses manage payment methods, invoices and plan changes themselves. Notifications are pushed from the backend over websockets, so a new booking or a status change lands live on both sides.
- Availability engine: recurring open rules plus a per-date override layer
- Multi-salon venues, each salon with an independent calendar
- Subscription tiers enforced through authorization policies, not hidden buttons
- Stripe Cashier and the Billing Portal for fully self-serve billing
- Real-time notifications pushed from the backend over websockets
- Three languages across the entire product, including transactional email
- Role-based permissions separating business owners, staff and administrators
- Queue-backed background processing for mail, media and scheduled work
Development Process
From discovery to launch
1
Product & Data Modelling
Marketplace scope, business taxonomy by county and type, and the availability model — the decision that shaped everything downstream.
- Product Scope
- Domain Model
- Availability Design
- Localisation Plan
2
Marketplace & Profiles
Search and filtering, business profiles with galleries, menus and services, favourites, and reviews.
- Search & Filters
- Business Profiles
- Media Handling
- Reviews
3
Calendar & Booking
Recurring availability, per-date overrides, multi-salon calendars, the booking flow and its status lifecycle, with real-time notifications on both sides.
- Availability Engine
- Booking Flow
- Status Lifecycle
- Realtime Alerts
4
Subscriptions & Launch
Plan tiers, policy-level entitlement checks, Stripe billing and invoices, the business dashboard, localisation QA across all three languages, and production hardening.
- Stripe Billing
- Entitlements
- Business Dashboard
- Launch Hardening
Results & Impact
EventGo is live at eventgo.ro, covering the whole country in three languages, with business onboarding, subscription billing and booking fully self-serve. The figures below describe the scope the platform actually ships with — usage numbers will be added once they are real rather than projected.
43
Business categories
From venues and caterers to DJs, florists, photographers, planners and event security — each with its own pricing treatment
42
Counties covered
Every Romanian county plus Bucharest, with search and filtering by county and locality
3
Languages
2,177 translated strings per language across Romanian, English and Hungarian, including transactional email
3
Plan tiers
Listing visibility and booking gated by subscription, enforced in authorization policies rather than in the UI
Multi
Salons per venue
A venue can run several salons, each with its own independent availability calendar
Tech Stack
A mainstream Laravel stack chosen so that multi-tenancy, permissions, queued work and subscription billing are solved problems rather than things to invent — the same reasoning applied to client work.
Laravel
Backend
Livewire
Frontend
PostgreSQL
Database
Stripe
Payments
Redis
Cache & Queues
WebSockets
Real-time
Tailwind CSS
Styling
Services Provided
Product
- Domain modelling
- Availability design
- Information architecture
- Business taxonomy
Engineering
- Laravel application
- Livewire interfaces
- Availability engine
- Booking lifecycle
- Role-based permissions
Commerce
- Stripe subscriptions
- Billing portal
- Plan entitlements
- Invoices
Localisation
- Three-language architecture
- 2,177 strings per language
- Localised transactional email
- Locale-aware fallbacks
Security & Access
- Role-based permissions
- Trusted device handling
- Input sanitisation
- Policy-level entitlement checks
Operations
- Queue processing
- Real-time notifications
- Media handling
- Production hardening
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