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Case Study • 2024
Real-time driver-passenger matching with GPS tracking, automated dispatch, rideshare chat, and surge-aware pricing delivered through Laravel and React Native.
Client
Metro Ride Services
Industry
Transportation & Rideshare
Timeline
February - September 2024
Team
9 people
Metro Ride Services was operating a traditional taxi dispatch system with phone-based booking and manual driver assignment. They wanted to compete with Uber and Lyft by offering their own app-based rideshare platform. The system needed real-time driver tracking, automated driver-passenger matching based on proximity, in-app communication, and dynamic pricing during peak hours. They had 800 existing drivers who needed to transition from the old dispatch system to the new platform.
The company was losing business to app-based competitors despite having a large driver network and loyal customer base. Their phone dispatch system was slow—customers waited 15-20 minutes on hold during peak times. Dispatchers manually assigned drivers without real-time location data, leading to longer wait times. Drivers had no navigation, no trip history, and got paid weekly instead of after each ride. The company needed a complete digital transformation while keeping existing drivers and customers engaged.
We built a comprehensive rideshare platform with customer and driver mobile apps using React Native, backed by Laravel API with real-time WebSocket connections. The system automatically matches passengers with the nearest available driver based on GPS location, handles route optimization, and provides in-app chat and calling. Drivers see trip requests in real-time and can accept or decline. Customers track driver arrival live on a map. Payment processing is automated with instant driver payouts after each completed trip.
From discovery to launch
Market research, competitor analysis, driver interviews, customer surveys, and mobile UX design.
Laravel API, real-time matching engine, GPS tracking system, and payment integration.
React Native customer app, driver app, navigation integration, and in-app communication.
Beta testing, driver training, gradual rollout, marketing, and production launch.
The platform launched successfully with 600 drivers migrating in the first month. Average pickup times dropped dramatically, and customer satisfaction scores improved significantly with the new app experience.
We built a modern rideshare stack with Laravel for robust backend and React Native for cross-platform mobile apps.
"MetroLink has transformed our business from a struggling taxi company to a competitive rideshare platform. We went from phone bookings with 15-minute hold times to instant app-based matching in under 5 minutes. Our drivers love getting paid instantly after each ride instead of waiting a week. Customer satisfaction has never been higher—we have a 4.8-star rating and growing. We've tripled our monthly rides and increased revenue by 65% in just six months. ZIRA Software delivered a platform that not only matches Uber's features but includes capabilities tailored specifically to our business."
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