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Case Study • 2024
Complete brand refresh and web platform for a leading tech company transitioning from traditional software to modern cloud services.
Client
TechCorp Industries
Industry
Technology & Cloud Services
Timeline
February - May 2024
Team
6 people
TechCorp Industries approached us during a pivotal moment in their company's evolution. As they transitioned from traditional software licensing to a modern cloud-first SaaS model, they needed a brand and digital presence that reflected their new identity. We partnered with their team to reimagine their entire digital ecosystem, from brand strategy to website development.
TechCorp's existing brand identity was rooted in their legacy as a traditional enterprise software company. Their visual language felt dated, their messaging was unclear, and their website failed to communicate the value of their new cloud platform. The website had poor performance metrics, wasn't mobile-optimized, and didn't reflect the innovative nature of their products.
We began with extensive discovery, conducting stakeholder interviews, competitor analysis, and user research. This informed a comprehensive brand strategy that positioned TechCorp as forward-thinking cloud innovators. We developed a fresh visual identity built on principles of clarity, innovation, and trust.
A structured approach to delivering exceptional results
Stakeholder interviews, user research, competitive analysis, and brand strategy development.
Visual identity development, design system creation, and high-fidelity UI design.
Front-end and back-end development, CMS integration, and performance optimization.
QA testing, launch preparation, deployment, and post-launch optimization.
The rebrand and website launch exceeded all expectations, driving significant improvements across all key metrics within the first three months.
Month-over-month growth in organic search visits
From 0.8% to 1.4% on primary conversion goals
Down from 3.2s, 95th percentile under 1.5s
Based on post-launch user surveys and NPS scores
Doubled the number of qualified demo requests
Perfect accessibility, near-perfect performance
We chose a modern, performance-focused tech stack that would scale with TechCorp's growth.
"The team at Agency transformed our entire digital presence. They didn't just redesign our website – they helped us rediscover our brand identity and communicate our value in a way that truly resonates with our customers. The results speak for themselves: we've seen dramatic improvements in traffic, engagement, and conversions. This project was a game-changer for TechCorp."
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