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Consulting & Strategy
Strategic product planning and roadmap development
Develop strategic product roadmaps that balance user needs, business goals, and technical feasibility. We help you prioritize features and plan product evolu...
Product strategy determines what to build and when. We help you develop product roadmaps that align features with business goals, prioritize ruthlessly using data and user feedback, plan releases strategically, and balance quick wins with long-term vision. Our product strategy process includes competitive analysis, user research, technical feasibility assessment, and clear prioritization frameworks. You get a actionable roadmap—not aspirational wish lists.
Everything you need for success
How we work with you
Market research, user interviews, competitive analysis
Define product vision and strategic goals
Identify all potential features and initiatives
Prioritize features using frameworks (RICE, impact/effort)
Create visual roadmap with phases and timelines
Present to stakeholders and get buy-in
What you'll achieve
Clear direction for product development
Aligned team and stakeholders
Build what matters most first
Balance short-term and long-term goals
Data-driven feature decisions
Realistic timeline expectations
Everything you need to know
We recommend: 3 months detailed, 6 months medium detail, 12 months high-level themes. Beyond 12 months too uncertain. Quarterly reviews adjust roadmap based on learnings. Agile mindset: roadmap is plan, not promise—adapts based on data and market.
Frameworks: RICE (Reach, Impact, Confidence, Effort), MoSCoW (Must/Should/Could/Won't), impact vs effort matrix. Consider: business value, user value, technical complexity, strategic alignment, competitive pressure. Data-driven when possible, judgment when data lacking. We help you say "not now" to good ideas.
Facilitated prioritization workshops align stakeholders. Use objective frameworks and data to drive discussion. Sometimes disagree-and-commit needed—document decisions and rationale. Our role: facilitate alignment, provide external perspective, ensure technical feasibility considered.
Both. Product discovery (user research, problem validation) feeds into strategy. We can conduct user interviews, analyze feedback, research competitors. Some clients have discovery done, just need planning. Others need complete discovery + strategy. Tailored to your needs.
Let's discuss your project and how we can help you achieve your goals.